Software Development Built for Traffic First

Development with 14 years of SEO expertise. Every line of code optimized for maximum traffic and conversions.

"Our claim: When any SEO expert looks at your website, they should say: 'Here everything is perfect.' This claim to perfection is the foundation of our work."
— Fabian Rossbacher, Founder SEO-DAY GmbH

The Reality: When IT Meets SEO

The Capacity Problem

Internal IT teams are chronically overloaded. Every sprint is already planned out, new projects are postponed for months. External developers are hardly better: Booked for months, charging high daily rates and often having little experience with SEO projects. While you wait for capacity, your competitors are already going live. Every week of delay costs you potential rankings and traffic.

The Understanding Problem

Developers simply don't understand SEO. Title tags are dismissed as unimportant and carelessly filled in. Canonicals point to wrong URLs or are missing completely. Hreflang is ignored as 'too complicated'. Index/No-Index errors ensure important pages aren't indexed while unimportant pages waste crawl budget. Parameter errors make entire areas of your website invisible to crawlers. Pagination is implemented incorrectly, preventing Google from properly capturing your content. Alt tags are completely missing or useless ('image1.jpg', 'photo123.png'). The responsive layout looks good on the developer's monitor but is a disaster for mobile users - and Google penalizes you for it.

The Explanation Problem

You waste hours, days, weeks explaining SEO basics. You write detailed briefs. You have video calls. You create documentation. Yet developers still don't really understand it - or ignore your requirements because they think they know better. With every new feature, the explanation spiral starts again. Technical requirements are 'interpreted' instead of implemented exactly. Valuable time you could use for strategy and content is wasted on technical discussions.

The Testing Problem (The Biggest Problem)

Nobody tests systematically. New features break old functionality. SEO-relevant elements are accidentally deleted during updates. There are no automated tests ensuring that title, description, canonical, hreflang, and all other SEO elements remain correct. Errors are only noticed weeks later when rankings have already crashed and traffic has collapsed. Then the tedious error search begins: What was changed when? Who was responsible? How do we fix this? The damage is already done.

The Cost Trap

High upfront costs without guarantee of success. Agencies bill by the hour - completely regardless of whether the project ultimately generates traffic or flops. 150-200 euros per hour for developers who don't understand SEO. Every change costs extra. Every explanation is billed. Every bug fix is on the invoice. You bear all the financial risk while the agency comfortably collects every month. If the project fails? Tough luck. The agency still profited.

The Tool Chaos

External SEO tools like SEMrush or Ahrefs cost 200-500 euros per month. The keyword set must be constantly maintained manually - add new keywords, remove old ones, adjust categories. Hardly any SEO team does this thoroughly enough. The result: Distorted success metrics and wrong priorities. You optimize for keywords that are no longer relevant. Important new keywords are overlooked because nobody adds them to the tool. Tool costs add up to thousands of euros per year. And yet you still don't have a reliable data basis for strategic decisions.

The AdWords Tracking Disaster

AdWords and Facebook campaign tracking is a catastrophe. Conversion tracking doesn't work properly. Pixels are incorrectly implemented. UTM parameters are missing or inconsistent. Campaign analysis becomes guesswork: Which campaign really worked? Which keyword actually brings conversions? Teams optimize in completely the wrong direction because the data basis is flawed. Server-side tracking isn't even attempted because it seems too complex. Google Analytics data is unreliable due to cookie blockers and GDPR issues. Advertising budgets in the five-figure range are wasted because nobody knows exactly what really works.

The Solution: 25 Years Software Development Meets 14 Years SEO Expertise

The SEODAY IT-Team combines technology passion, AI competence with SEO expertise and marketing know-how.

25 Years Code Excellence

Test-driven development for decades. Every function is automatically tested - for error-free software from the start.

14 Years SEO-Day

Deep expertise from organizing Germany's leading SEO conference. Direct access to hundreds of top SEO experts and speakers.

SEO + Development

We speak both languages fluently. No explanations needed - we understand technical SEO from the ground up.

AI Advantage

Strong focus on modern AI technologies gives us a decisive edge over traditional IT firms.

Automated Testing

Every function has automated UI tests. PHPUnit tests ensure that SEO elements are always correct.

All of this is standard at SEODAY IT-Team - matured over 25 years of software development and refined across numerous projects.

Built-in Features Other IT Teams Don't Offer

While other IT teams rebuild features for payment and SEO teams spend hours on manual work, everything is already standard at SEO-DAY IT Team.

Server-Side Analytics

No Google Analytics needed. No GDPR issues. Full control over all data. Precise measurement of every page view. Every click, every conversion is measured on your server. No data goes to third parties. You maintain complete control and transparency over all metrics. No cookie banners needed. No privacy concerns. Everything runs on your own infrastructure.

Crawler Tracking

Precise measurement of how Google, Bing, and other crawlers move through your site. You see exactly which pages are crawled how often. Which URLs Google ignores. Where crawl budget is wasted. Which areas are crawled too infrequently. Optimization based on real crawler data instead of assumptions and guesses. You can specifically ensure important pages are crawled more frequently.

AI Self-Optimization

Your pages learn independently and continuously optimize themselves. Content is automatically optimized for performance. Weak pages are identified and improved. The system learns from hundreds of data points and automatically adapts. No manual optimization needed anymore. The AI tests, measures, and optimizes 24/7 while you sleep.

Automatic A/B Testing

Just like Amazon - multivariate tests run independently. Different versions of headlines, buttons, call-to-actions, and layouts are automatically tested against each other. The system automatically selects the best variant based on real conversion data. Standard at SEO-DAY IT Team for years and proven in numerous projects. No manual testing needed anymore.

Automatic Title & Description

AI creates and optimizes title and description for all subpages independently. SEO teams normally spend hours, sometimes days developing the perfect title-description strategy. For every single page. At SEO-DAY IT Team, the AI does this automatically. For every single subpage. With continuous optimization based on performance data. The AI tests different variants and selects the best one.

Search Console Integration

Automatic comparison with Google Search Console. The system independently checks whether keyword optimization is realistic or a waste of time. You immediately see which keywords have real potential and which you can safely ignore. Data-driven decisions instead of gut feeling and hope. Early warning before you invest weeks in unrealistic keywords. The system shows you where the real opportunities lie.

Integrated Ranking Tracking (no external tool needed)

No more expensive SEO tools like SEMrush (€200/month) or Ahrefs (€500/month). Data4SEO integration delivers all rankings cheaply directly into your own database. No more manual keyword set management - the system maintains keywords automatically. No more distorted data from outdated keyword lists. No more overlooked new keywords. The system continuously learns from Search Console data and ranking data. It automatically decides which keywords you should prioritize and which you should drop. Saves thousands of euros in tool costs per year and delivers more precise, up-to-date data than any external tool.

Perfect AdWords & Facebook Server-Side Tracking

Automatic campaign tracking via UTM parameters without manual configuration. Server-side tracking for Google AdWords and Facebook Meta systems is already fully implemented and tested. Conversion data is accurately and reliably reported back to advertising systems. Google Analytics server-side integration immediately available - no cookie issues, no GDPR conflicts. You see exactly which campaign, which keyword, which ad actually brings conversions. No more faulty pixel implementations. Perfect data basis for ROI-optimized campaign optimization. Your advertising budget is used efficiently instead of wasted.

How We Work Together

Kick-Off

We develop a shared vision, define your SEO strategy, and align technical implementation with your marketing goals.

Planning

We unite SEO requirements, marketing KPIs, and technical architecture into a comprehensive project plan.

Development

Professional implementation with SEO and marketing excellence built in from day one. No retrofitting needed.

Operation

Ongoing support, technical optimization, and continuous SEO evolution keep your project ahead of the curve.

What You Get

No SEO Explanations

Zero hours wasted explaining SEO basics. We understand it from day one.

Perfect Technical SEO

Technical SEO implemented correctly from the start. Titles, canonicals, hreflang - everything perfect.

14 Years Expertise

Access to 14 years of SEO conference expertise and a massive network of top professionals.

AI-Powered Development

Modern AI technologies integrated into your project for efficiency and innovation.

Success-Based Partnership

No high upfront costs. We share the risk and reward through revenue participation.

Continuous Evolution

Your project benefits from insights across all our projects and the latest SEO trends.

How Do We Bill?

Flexible billing models - from commission basis to classic project volume.

We offer various billing models to perfectly match your project and budget.

Our Billing Models

Commission Basis (Revenue Share)

We share success with you. You only pay when the project is successful and generates traffic. No upfront costs, no hidden fees. Perfect for new projects or when you want to minimize risk.

Classic Project Volume

Traditional order processing with fixed offer and acceptance. Transparent cost planning and fixed prices for defined services. Ideal for clearly defined projects with fixed budgets.

Rental & Maintenance

Monthly rental for ongoing support, updates, and technical maintenance. Flexible terms and scalable services. Perfect for existing systems or continuous development.

Combination Models

Individual mix of different billing types. Example: Fixed price for development + commission basis for traffic increase + monthly rental for maintenance. Maximum flexibility for complex projects.

Ready for Traffic-First Software Development?

Let's talk about your project. No sales pitch - just an honest conversation about maximum traffic for your business.